One of the biggest parts of business marketing revolves around social media. Without the likes of Facebook, Twitter etc. your business just isn’t complete. With 330 million monthly active users, Twitter is certainly an effective channel for communication, as well as being a great marketing tool for small businesses. Whether your business is already established or just starting out, it should be part of your marketing strategy regardless.
Start exposing your company to brand-new audiences and open up a whole new world for your business. Here are a few reasons why Twitter is important for small businesses and find out how you can benefit from them.
Marketing Your Business
With a total of 1.3 billion accounts and millions of active users joining every day, Twitter is one of the best places to look for potential customers. If you’re a small business with an intention of promoting to a niche market, Twitter is the perfect way to connect with them. The same as how businesses can also connect and communicate with existing customers. This provides the opportunity to learn more about how the business or brand is being distinguished in the market.
If one of your SEO strategies is having a company blog, Twitter is definitely one of the best ways to promote it. If you think your followers would benefit from the content in your articles, just tweet the link to share the blog. This strategy not only helps divert traffic to your blog, but also
gives your content the opportunity to go viral, if your audience finds the content useful.
Big or small your company should always take advantage of discount codes, freebies or coupons. These simple tactics are always a great way to attract more customers and build an online reputation for your brand. One of the best ways to tell your customers about any upcoming or current promotional offers is to tweet about it. Whether that be in text, photo, video or infographic format, the more eye-catching the better! Giving away coupons or codes on Twitter is highly beneficial. With the additional use of hashtags it gives your small business the opportunity to target your brand or product with a specific hashtag. This also improves the chances of your Tweets being found in targeted searches, making it a great way to attract customers to your profile and even gain you a few more followers.
Hashtags are a fantastic method for your small business to take advantage of! Hashtags allow people to search for topics on social networks with a common theme. Integrating hashtags into events and marketing campaigns has become a very popular trend. This means that when attending an event, you can also be updating your social media live by using an event themed hashtag, which allows you to engage with other people at the same event. However, take into consideration the amount of hashtags you use, don’t overdo it. Using too many hashtags can make you come across as spammy and mostly posting for likes or attention and not for a professional purpose.
Twitter can provide your small business with a better opportunity to engage and inform with your current and potential audience. Ensure you use your Twitter properly, for the purpose of promoting your business, so you don’t damage your business’s reputation. Create a voice and personality for your audience which has potential of becoming a part of your overall brand. If you take these simple steps on board and use them correctly your small business will see the benefits in no time!